The name comes from the Ancient Greek diḗgēsis — narration, narrative. Intradiegetic means “within the story.” The idea is that organisations do not simply tell their story from the outside — they live inside it. Every strategy, decision, and identity claim is a form of narration. Intradiegetic helps organisations design that narration with intention, from the inside.

Management consultancies typically start with strategy or operations and treat communication as a downstream function — the thing that explains what has been decided. Intradiegetic starts with communication as the operating layer itself. Strategy, decisions, and identity are all communication problems at their core. Intradiegetic redesigns the architecture of how organisations think, speak, decide, and exist — a fundamentally different scope from a strategy or efficiency engagement.

The name comes from the Ancient Greek diḗgēsis — narration, narrative. Intradiegetic means “within the story.” The idea is that organisations do not simply tell their story from the outside — they live inside it. Every strategy, decision, and identity claim is a form of narration. Intradiegetic helps organisations design that narration with intention, from the inside

Both, depending on the engagement. Think and Exist engagements typically involve the CEO, CCO, and executive team — they are operating model and identity-level questions. Speak engagements often sit with the CCO and communications leadership. Decide engagements can involve the COO, strategy function, and transformation office. Every engagement has an executive sponsor because the architecture questions cannot be resolved below that level.

Intradiegetic works with medium & large enterprises and global organisations — typically those with complex, multi-market communication structures, significant AI adoption underway or planned, and leadership teams grappling with structural transformation. The engagements are not appropriate for organisations that need tactical communication support. They are appropriate for organisations that need to redesign the system that produces that support.

The structural challenges of human–AI communication operating model design are sector-agnostic — but the regulatory environment, stakeholder complexity, and cultural context differ significantly. Intradiegetic brings cross-sector and cross-market knowledge to bear on that variation as well as global active mandates.

A diagnostic or sprint engagement runs 6–12 weeks. A full operating model transformation runs 6–12 months. Retainer engagements (thought leadership, AI Content Lab, leadership positioning) are ongoing. Intradiegetic is designed to move quickly — boutique structure means no approval layer between senior adviser and client decision.

Yes. The EU AI Act’s Article 50 transparency obligations become fully enforceable on 2 August 2026 and have direct implications for every organisation using AI to generate, assist, or distribute communication content. Fines for non-compliance can reach €35 million or 7% of global annual turnover. Intradiegetic’s compliance architecture service builds the governance, labelling, oversight documentation, and cross-functional coordination that Article 50 requires — treating compliance as a transparency advantage rather than a bureaucratic burden.

AI replaces execution layers. It does not replace judgment, strategic interpretation, relational intelligence, or authentic human voice. Intradiegetic’s position is philosophically grounded: AI is an intelligent instrument in service of human communication — not its replacement. The organisations that will thrive are those that use AI to amplify irreplaceable human capacities rather than eliminate them. Every Intradiegetic engagement is designed with that principle as its foundation.

Through outcomes, not activities. Depending on the engagement: reduction in content production cost and time; improvement in decision-making speed; measurable EBIT impact from operational efficiency initiatives; adoption rates for new systems and workflows; compliance readiness against regulatory deadlines; and qualitative improvements in leadership communication effectiveness and narrative coherence. Every engagement begins with a shared definition of what success looks like in measurable terms.

A diagnostic conversation — not a sales pitch. A genuine attempt to understand where the gap between the communication system your organisation has and the one it needs actually sits. The right entry point — Think, Speak, Decide, or Exist — usually becomes clear in 45 minutes. From there, Intradiegetic proposes a scoped engagement with a clear brief, defined deliverables, and shared success criteria. No multi-stage proposal process. No committee review. Senior-to-senior, from the first conversation.