The Byblos Problem
Three thousand years before anyone could fathom what a PowerPoint was beyond the sharp end of a stick, the people…
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The Alphabet Outlasts the Army
There are moments in our lives, as there are in stories, that deserve more time than we give to simply…
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Can You Read My Mind, or Are You Just an AI Agent?
There is an old philosophical problem. Hume argued that memory does not just record the past; it constitutes the self….
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Who Owns the Idea?
In Sumer, the gods held the Me.In Egypt, Thoth wrote the words before you did.In Athens, you asked a Muse.In…
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C-suite: Your AI strategy is going to cost you your job
One of the hardest things to understand about AI is not how to use it effectively to be more productive…
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The Architecture of Accountability: Who Decides What an Agent May Do?
As is often the case, some of the most important issues get put off until they can no longer be…
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From AI as Channel to AI as Intelligence Layer: What Your Organization Actually Thinks Matters More Than What It Uses
As a species, we tend to get excited about tools, too excited. Take the car, we often get more excited…
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The Signal You Can’t Fake
We have all been there. Listening to someone, and most often a business leader such as a CEO, who is…
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Exhaustion Is The Signal
On super-exponential AI acceleration, the failure of catch-up thinking, and what communications must become when the ground moves faster than…
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The CEO Who Sounds Like Everyone Else Has Already Lost
When I see the videos of the latest advances in robotics, machines doing cartwheels, two thoughts come to mind: the…
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The Wisdom We Didn’t Earn: AI, Experience, and the Knowledge That Only Hurts to Get
The Wisdom We Didn’t Earn: AI, Experience, and the Knowledge That Only Hurts to Get ”Your worst sin is that you…
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The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice
Pick up almost any piece of writing on LinkedIn, Medium, or anywhere, really. Odds are better than even that it…
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Boundaries Before Freedom: Why Agentic AI Governance Is Becoming a Global Operating Question
– Extract- The conversation around artificial intelligence continues to evolve. It is becoming less about what AI says and produces…
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Your Brand Voice is Not a Style Guide, It’s a Governance System
There is a document in most organisations that was written by a small group of thoughtful people who genuinely cared…
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Your Organisation Has a Strategy. It Doesn’t Have a Narrative. Those Are Not the Same Thing.
There is a document somewhere in your organisation — probably a slide deck, possibly a PDF, almost certainly last updated…
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Why 40% of AI Projects Will Be Cancelled by 2027
Gartner has confirmed what I have been watching unfold in real time across the projects we are running at Intradiegetic….
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Decision Debt: How Undesigned Communication Systems Turn AI into a Reputation Risk
Much like the embers of a campfire, a danger sits underneath the surface of an organisation’s daily life. Embers that…
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“If I Had The Hammer”: Why Human‑Centric AI Will Decide What We Create Next.
Pick up a rock and knock the edge off it against another rock. Watch the flake fall away and leave…
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Your operating system is your brand.
After a particularly frustrating series of calls over several weeks with an East Coast United States internet service provider (they…
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Corporate communications is entering a new organizational architecture, and the structural consequences are poorly understood.
The traditional communications department was designed around a specific set of assumptions: that narrative control flows from the centre, that…
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