Category: Speak

  • The Signal You Can’t Fake

    The Signal You Can’t Fake

    We have all been there. Listening to someone, and most often a business leader such as a CEO, who is physically present but communicatively absent. It feels like they are reading from a script they do not, or have forgotten, to believe in.  It doesn’t feel real. But since we are in the same room,…

  • The CEO Who Sounds Like Everyone Else Has Already Lost

    The CEO Who Sounds Like Everyone Else Has Already Lost

    When I see the videos of the latest advances in robotics, machines doing cartwheels, two thoughts come to mind: the first, why would we make robots look and behave like us? Surely, there must be more efficient forms for the tasks at hand. Second, are we too at risk of becoming like machines doing cartwheels,…

  • The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

    The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

    Pick up almost any piece of writing on LinkedIn, Medium, or anywhere, really. Odds are better than even that it begins with a correction. It’s not about strategy. It’s about trust. Or: Leadership isn’t a title — it’s a practice. Or, in its aggressive form: The future of work isn’t AI replacing humans. It’s humans who use AI, replacing those…

  • Your Brand Voice is Not a Style Guide, It’s a Governance System

    Your Brand Voice is Not a Style Guide, It’s a Governance System

    There is a document in most organisations that was written by a small group of thoughtful people who genuinely cared about language. It describes the brand’s personality in four to six adjectives. It shows examples of good sentences and bad sentences. It has a section on exclamation marks. Someone printed it out and put it…