Category: Speak

  • The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

    The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

    Pick up almost any piece of writing on LinkedIn, Medium, or anywhere, really. Odds are better than even that it begins with a correction. It’s not about strategy. It’s about trust. Or: Leadership isn’t a title — it’s a practice. Or, in its aggressive form: The future of work isn’t AI replacing humans. It’s humans who use AI, replacing those…

  • Your Brand Voice is Not a Style Guide, It’s a Governance System

    Your Brand Voice is Not a Style Guide, It’s a Governance System

    There is a document in most organisations that was written by a small group of thoughtful people who genuinely cared about language. It describes the brand’s personality in four to six adjectives. It shows examples of good sentences and bad sentences. It has a section on exclamation marks. Someone printed it out and put it…