Category: Exist

There are moments in our lives, as there are in stories, that deserve more time than we give to simply reading the words themselves. The story of Elissa is one of these. Elissa had just fled Tyre. Her brother Pygmalion had murdered her husband and seized the throne. She took what she could: a loyal…

There is an old philosophical problem. Hume argued that memory does not just record the past; it constitutes the self. What you remember shapes what you perceive, what you decide, and what you ignore. We tend to believe that the era we live in is unique. For the most part, it is not because people…

One of the hardest things to understand about AI is not how to use it effectively to be more productive and, in the process, build pretty ROI graphs that will make most everyone happy. To build these graphs, most companies now have AI strategies. With all the hype, you would have to be crazy not…

– Extract- The conversation around artificial intelligence continues to evolve. It is becoming less about what AI says and produces and more about what AI is actively doing that concerns institutions and regulatory bodies. That shift from outputs to actions marks a turning point for every organization deploying intelligent systems, placing communication leaders at the…

Gartner has confirmed what I have been watching unfold in real time across the projects we are running at Intradiegetic. By 2028, more than half of all enterprises will have stopped paying for AI copilots. Simply put the market is moving past them toward agentic AI platforms that don’t assist humans with tasks, but execute…

Pick up a rock and knock the edge off it against another rock. Watch the flake fall away and leave behind a sharper tool than either stone began. That moment, 3.3 million years ago in what is now Kenya, was not just the invention of a tool. It was the invention of our human civilisation,…

After a particularly frustrating series of calls over several weeks with an East Coast United States internet service provider (they shall remain nameless, but I am sure many reading this can relate), I can’t help but marvel at how few companies still fail to realise that their operational systems are their brand.  It is the…