Category: Exist

– Extract- The conversation around artificial intelligence continues to evolve. It is becoming less about what AI says and produces and more about what AI is actively doing that concerns institutions and regulatory bodies. That shift from outputs to actions marks a turning point for every organization deploying intelligent systems, placing communication leaders at the…

Gartner has confirmed what I have been watching unfold in real time across the projects we are running at Intradiegetic. By 2028, more than half of all enterprises will have stopped paying for AI copilots. Simply put the market is moving past them toward agentic AI platforms that don’t assist humans with tasks, but execute…

Pick up a rock and knock the edge off it against another rock. Watch the flake fall away and leave behind a sharper tool than either stone began. That moment, 3.3 million years ago in what is now Kenya, was not just the invention of a tool. It was the invention of our human civilisation,…

After a particularly frustrating series of calls over several weeks with an East Coast United States internet service provider (they shall remain nameless, but I am sure many reading this can relate), I can’t help but marvel at how few companies still fail to realise that their operational systems are their brand.  It is the…