Author: Insights Editorial Team
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– Extract- The conversation around artificial intelligence continues to evolve. It is becoming less about what AI says and produces and more about what AI is actively doing that concerns institutions and regulatory bodies. That shift from outputs to actions marks a turning point for every organization deploying intelligent systems, placing communication leaders at the…
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There is a document in most organisations that was written by a small group of thoughtful people who genuinely cared about language. It describes the brand’s personality in four to six adjectives. It shows examples of good sentences and bad sentences. It has a section on exclamation marks. Someone printed it out and put it…
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There is a document somewhere in your organisation — probably a slide deck, possibly a PDF, almost certainly last updated eight months ago — that contains your strategy. It has a vision statement. It has pillars. It has, if you were thorough about it, something labelled “strategic narrative” in the appendix, which means it has…
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Much like the embers of a campfire, a danger sits underneath the surface of an organisation’s daily life. Embers that are never fully extinguished, giving off enough heat to dry out everything around them. Without much imagination, the wind changes, a single spark lands in the wrong place, and the risk everyone thought was handled…
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Pick up a rock and knock the edge off it against another rock. Watch the flake fall away and leave behind a sharper tool than either stone began. That moment, 3.3 million years ago in what is now Kenya, was not just the invention of a tool. It was the invention of our human civilisation,…
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The traditional communications department was designed around a specific set of assumptions: that narrative control flows from the centre, that content moves through defined approval chains, that headcount scales with output volume, and that the communication of strategy is a distinct activity from its making. Those assumptions have been eroding for years under the pressure…
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Over the next 18 to 24 months, as the EU AI Act comes into force, AI will stop being a conference topic and become a stress test of how your organisation thinks, decides, and communicates. “The world’s first comprehensive AI rulebook” did not appear from nowhere. It grew out of GDPR, product safety rules, and…
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The corporate world has always lived in cycles. Plan. Execute. Review. Adjust. Repeat, on a timeline measured in quarters, fiscal years, and strategic planning horizons. That model is collapsing. Deloitte’s 2026 Global Human Capital Trends survey finds that 7 in 10 business leaders now define their primary competitive strategy as being fast and nimble, able…