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Insights

Structured thinking for systems that refuse to hold still.

The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice
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The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

Pick up almost any piece of writing on LinkedIn, Medium, or anywhere, really. Odds are better than even that it…
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Boundaries Before Freedom: Why Agentic AI Governance Is Becoming a Global Operating Question
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Boundaries Before Freedom: Why Agentic AI Governance Is Becoming a Global Operating Question

– Extract- The conversation around artificial intelligence continues to evolve. It is becoming less about what AI says and produces…
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Your Brand Voice is Not a Style Guide, It’s a Governance System
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Your Brand Voice is Not a Style Guide, It’s a Governance System

There is a document in most organisations that was written by a small group of thoughtful people who genuinely cared…
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Your Organisation Has a Strategy. It Doesn’t Have a Narrative. Those Are Not the Same Thing.
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Your Organisation Has a Strategy. It Doesn’t Have a Narrative. Those Are Not the Same Thing.

There is a document somewhere in your organisation — probably a slide deck, possibly a PDF, almost certainly last updated…
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Why 40% of AI Projects Will Be Cancelled by 2027
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Why 40% of AI Projects Will Be Cancelled by 2027

Gartner has confirmed what I have been watching unfold in real time across the projects we are running at Intradiegetic….
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Decision Debt: How Undesigned Communication Systems Turn AI into a Reputation Risk
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Decision Debt: How Undesigned Communication Systems Turn AI into a Reputation Risk

Much like the embers of a campfire, a danger sits underneath the surface of an organisation’s daily life. Embers that…
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“If I Had The Hammer”: Why Human‑Centric AI Will Decide What We Create Next.
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“If I Had The Hammer”: Why Human‑Centric AI Will Decide What We Create Next.

Pick up a rock and knock the edge off it against another rock. Watch the flake fall away and leave…
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Your operating system is your brand.
Exist

Your operating system is your brand.

After a particularly frustrating series of calls over several weeks with an East Coast United States internet service provider (they…
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Corporate communications is entering a new organizational architecture, and the structural consequences are poorly understood.
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Corporate communications is entering a new organizational architecture, and the structural consequences are poorly understood.

The traditional communications department was designed around a specific set of assumptions: that narrative control flows from the centre, that…
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In Brussels, the EU AI Act is sold as a technical rulebook. Inside organisations, it is quickly becoming a test of how honestly you communicate about systems you do not fully control.
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In Brussels, the EU AI Act is sold as a technical rulebook. Inside organisations, it is quickly becoming a test of how honestly you communicate about systems you do not fully control.

Over the next 18 to 24 months, as the EU AI Act comes into force, AI will stop being a…
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The New Global Communication Operating System: Tipping Points, Torn Structures, and the Question of What It Means to Be Human
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The New Global Communication Operating System: Tipping Points, Torn Structures, and the Question of What It Means to Be Human

The corporate world has always lived in cycles.  Plan. Execute. Review. Adjust. Repeat, on a timeline measured in quarters, fiscal…
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