Author: Paul Floren

  • The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

    The Voice That Got Away AI, Authenticity, and the Slow Death of Your Writing Voice

    Pick up almost any piece of writing on LinkedIn, Medium, or anywhere, really. Odds are better than even that it begins with a correction. It’s not about strategy. It’s about trust. Or: Leadership isn’t a title — it’s a practice. Or, in its aggressive form: The future of work isn’t AI replacing humans. It’s humans who use AI, replacing those…

  • Why 40% of AI Projects Will Be Cancelled by 2027

    Why 40% of AI Projects Will Be Cancelled by 2027

    Gartner has confirmed what I have been watching unfold in real time across the projects we are running at Intradiegetic. By 2028, more than half of all enterprises will have stopped paying for AI copilots. Simply put the market is moving past them toward agentic AI platforms that don’t assist humans with tasks, but execute…

  • Your operating system is your brand.

    Your operating system is your brand.

    After a particularly frustrating series of calls over several weeks with an East Coast United States internet service provider (they shall remain nameless, but I am sure many reading this can relate), I can’t help but marvel at how few companies still fail to realise that their operational systems are their brand.  It is the…